Public Relations
These samples were created during my time as a graduate student at the University of Florida. I used real data and reports to inform them, but they are hypothetical.
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Advertisements for Travel Vida
Design and copywriting
Created in Adobe Photoshop.
Instagram post incorporates five different images, not including logos nor text.
Part of a broader social media campaign based on a brief and a logo provided by the course instructor.
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Campaign Plan for Nike
PR Writing and Research
Developed a communication campaign plan using public information.
Designed a dashboard to keep track of key performance indicators.
Used PR theory and best practices to inform strategies and methods.
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Marketing Strategy for Eco Works
Branding and Copywriting
Created a brand guide and content marketing framework for a fictional company.
Designed mockups and wireframes for website.
Created social media advertisements, email marketing, and postcards.
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Campaign Plan for the Arbor Day Foundation
PR Writing and Research
Developed a communication campaign plan for the Arbor Day Foundation.
Created buyer personas and key messages.
Used public relations theory and best practices to inform strategies and methods
Blog Writing
The following samples are published blog posts. I wrote various articles for Meerkat Media Group as an intern. Working on these further developed my skills in SEO optimization and keyword research.
Before then, I wrote for The Stargazer, which is an entertainment blog for the Askew Student Life Center at Florida State University.
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How to Tell Your Brand's Story in 500 Words
Meerkat Media Group
November 2024
(Published in May 2025, post-internship)
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How We Can Help Asheville Recover from Hurricane Helene
Meerkat Media Group, for Timoti’s
October 2024
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Northeast Florida's Best Live Music Venues
Meerkat Media Group, for Timoti’s
September 2024
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Kayak Fishing Adventures in Northeast Florida's Waterways
Meerkat Media Group, for Timoti’s
October 2024
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Promoting Wellness Through Feel-Good Movies
The Stargazer
July 2020
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The Most Recognized Yet Mysterious Tango
The Stargazer
August 2020
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Academic Motivation from Movies, Games, and the Stage
The Stargazer
July 2021
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How to Make Venezuelan Arepas: As Seen on "Jane the Virgin"
The Stargazer
May 2021
Social Media
The items below are stories I created for Cafe Karibo, which is a restaurant in Fernandina Beach, Florida, and one of the clients I got to support during my internship. These images were primarily created in Canva and use photos taken by the talented team at Meerkat Media Group.
